http://www.mediafacades.eu/program

The MEDIA FACADES FESTIVAL EUROPE 2010 is initiated by Public Art Lab / Berlin in cooperation with iMAL / Brussels, m-cult / Helsinki, FACT / Liverpool, Ars Electronica Futurelab / Linz, Medialab-Prado / Madrid, Kitchen Budapest.

MEDIA FACADES FESTIVAL EUROPE 2010 will explore the networked possibilities of urban screens and media facades via internet and new technologies on a European level.

The format of the MEDIA FACADES FESTIVAL reflects on the increasing presence of massive-infrastructures with digital visual elements in public spaces while investigating their communicative function in the urban environment.

The festival will show especially developed art projects in Europe-wide Joint Broadcasting Events which aspire to share dreams of the different cities and report about local issues and exchange peoples’ stories and ideas. The media facades will be transformed into local stages and open a global window for cultural and societal processes to create a dialogue and connect the local public virtually with the other places throughout Europe.

Its long-term vision is to be a catalyst for the creation of a sustainable and transportable structure where artists, cultural professionals, arts organizations, cultural institutions, governmental bodies, private and commercial businesses, media and the general public, within Europe and beyond, can interact through the development of a new cultural communication format in the public space.